Aldar in Abu Dhabi is one of the UAE's largest and most successful
property developers. Beyond workplace and housing construction it is also heavily involved in developing education, leisure and tourism in the capital.
However this is largely unknown as Aldar is perceived as purely
a construction company.

We worked with Aldar to reposition it's offer to be more consumer facing than just business to business. The resulting brand is not focused on brick and mortar but instead personal experiences. Creating a very human, colourful and evolving identity. A truly ground-breaking contemporary arabic brand has emerged that is without precedent in the region.